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The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries
HarperCollins US 2002; US$ 10.99Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers. more...
Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby
Routledge 1999; US$ 58.95Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback. more...
Rethinking Public Relationsby Kevin Moloney
Routledge 2000; US$ 198.00PR is a AŁ2.3billion UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. more...
Public Relationsby Philip Henslowe
Kogan Page 1999; US$ 9.35The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology. more...
Public Relations Handbookby Alison Theaker
Routledge 2004; US$ 45.95The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. more...
Handbook of Corporate Communication and Public Relationsby Sandra Oliver
Routledge 2004; US$ 235.00This is an excellent overview of corporate communication. Taking a multidisciplinary approach it cover the range of corporate communication. It provides and attractive, if not essential resource to this complex and important subject. more...
Now Is Too Lateby Gerald R. Baron
Pearson Education 2002; US$ 19.96Now your reputation can be attacked by anyone, anywhere, at any time. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens. more...
The New PR Toolkitby Deirdre Breakenridge; Thomas J. DeLoughry
Pearson Education 2003; US$ 34.95This is the eBook version of the printed book. The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. more...
The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson
Rowmark 2004; US$ 17.99A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...