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Winning PR in the Wired World
McGraw-Hill 2000; US$ 24.95PR used to stand for 'Public Relations.' Now the Net has transformed PR into 'Power Relationships.' more...
New Media in Corporate Communications
Thorogood Publishing 1999; US$ 175.00New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning... more...
Give Your Elevator Speech a Lift!
Electronic & Database Publishing, Inc. 2006; US$ 12.95In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener’s need and interest, making your elevator... more...
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Taylor and Francis 2010; US$ 72.95Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...
Writing Marketing
SAGE Publications 2005; US$ 60.00Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...
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