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The Global Public Relations Handbook, Revised Edition
Taylor and Francis 2012; US$ 105.00Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...
Strategic Planning for Public Relations, Third Edition
Taylor and Francis 2009; US$ 64.95This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
The e-Policy Handbook
AMACOM 2009; US$ 19.95A single off-color e-joke can land a company in court. Now updated, here is crucial protection against litigation, theft, and squandered resources. more...
Radically Transparent
Wiley 2009; US$ 29.99The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...
Online Public Relations
Kogan Page 2009; US$ 37.50Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. more...
International Communications Strategy
Kogan Page 2009; US$ 49.95International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures... more...
Creativity in Public Relations
Kogan Page 2009; US$ 37.50Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. more...
Public Relations Strategy
Kogan Page 2009; US$ 37.50Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. more...
The AMA Handbook of Public Relations
AMACOM 2010; US$ 35.00Along with businessand the rest of the worldpublic relations has changed in the digital age. more...
Your Public Best
Newmarket Press 2009; US$ 16.95As you rise to shake hands with an interviewer, approach a podium, or greet an audience from a television set, you are being judged based on your appearance. These few seconds can mean the difference between making a vital connection with a person or audience and losing a job, viewers, or the respect you deserve. In this no-nonsense, definitive sourcebook,... more...









