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- University of New South Wales Press 2010; US$ 24.95
Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...
- Taylor and Francis 2012; US$ 69.95
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations... more...
- Wiley 2011; US$ 9.99
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it... more...
- Taylor and Francis 2012; US$ 49.95
Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on... more...
- Taylor and Francis 2012; US$ 69.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...
- Taylor and Francis 2012; US$ 48.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
- Intellect 2006; US$ 10.00
In today?s media and communications environment, pressing questions arise regarding the media?s potential for harm, especially in relation to children. This book offers a unique and comprehensive analysis of the latest research on contentrelated media harm and offence. For the first time, a balanced, critical account brings together findings on both... more...
- Taylor and Francis 2003; US$ 41.95
This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students... more...
- SAGE Publications 2005; US$ 51.95
Has the mediaization of politics played any role in encouraging a growing cynicism and disillusionment with political processes in Western democracies? This book examines the increasingly topical subject of the political process and assesses: - The nature of the relationship between mass media and the political process - The impact of media-ization... more...