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for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
When the Headline Is You
Wiley 2010; US$ 29.95Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques... more...
The Public Relations Writer's Handbook
Wiley 2007; US$ 40.00The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition,... more...
Public Relations
Taylor and Francis 2012; US$ 64.95Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation... more...
Now Is Too Late
Pearson Education 2002; US$ 19.96Now your reputation can be attacked by anyone, anywhere, at any time. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong,... more...
Radically Transparent
Wiley 2009; US$ 29.99The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...
Mixed Media
Taylor and Francis 2003; US$ 41.95This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students... more...
PR Practitioners Desktop Guide
Thorogood Publishing 2010; US$ 98.00Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. more...
Strategic Communications for Nonprofits
Wiley 2008; US$ 39.95This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and... more...
PR 2.0
Pearson Education 2008; US$ 26.99Praise for PR 2.0 ?An ?easy read? filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ?Interviews with the Experts? sections were especially useful in helping to highlight how companies have benefited from PR2.0 .? Maura Mahoney , Senior Director, RCN Metro Optical... more...
The New PR Toolkit
Pearson Education 2003; US$ 34.95The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...
