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Official Adobe Print Publishing Guide, Second Editionby Brian P. Lawler
Pearson Education 2005; US$ 44.00This is the eBook version of the printed book. THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition , brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring... more...
Mastering the Business of Writingby Richard Curtis
eReads 1999; US$ 9.99One of the most comprehensive guides currently on the market, Mastering the Business of Writing is an insider's guide to the business of being a professional writer. All aspects of the publishing industry are explained, both for the aspiring author and the established writer wishing to jumpstart a professional career. This guide includes everything you need to know about publishers, agents, and the track to success. more...
Marketing in Publishingby Patrick Forsyth; Robin Birn
Routledge 1997; US$ 46.95Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process. more...
Language of Magazinesby Linda McLoughlin
Routledge 2000; US$ 28.95Offers students a hands-on practical experience of textual analysis focused on magazines. It combines practical activities with texts, followed by commentaries and suggestions for further reading. more...
Magazines Handbookby Jenny McKay
Routledge 2000; US$ 41.95The Magazines Handbook is a comprehensive introduction to the magazine industry. Tracing the development of magazine publishing, Jenny McKay explores the business of magazines and the role of the magazine journalist. more...
Selling Rightsby Lynette Owen
Routledge 2001; US$ 115.00The fourth edition of this authoritative handbook is a practical and accessible guide to all aspects of selling rights and co-publications. It has been updated to include recent changes in technology, sales and distribution and legislation. more...
Magazine Lawby Peter Mason; Derrick Smith
Routledge 1998; US$ 52.95Comprehensive guide to the law for magazine journalists, editors and managers, the book addresses the special needs of the magazine industry and explains how laws affecting the media are applied. more...
The Complete Idiot's Guide to Getting Published, 2Eby Sheree Bykofsky; Jennifer Basye Sande
Alpha Books 2000; US$ 9.99Getting a novel or other work published remains one of the most mysterious processes in business today. For writers, the mystery of getting published resides in unanswered questions. Do I have to have an agent? What will an agent do for me? How does publishing work? How much do I get paid? How do I protect my work? And most importantly, what happens in those mysterious agent/author lunches? Using the comprehensive and easy-to-read format of the Complete Idiot's Guide series, the Complete Idiot's Guide to Getting Published, 2E, gives new and experienced authors alike tips, advice and practical step-by-step instructions for writing book proposals and query letters, pitching ideas to agents and editors and writing outlines and sample chapters.... more...
Understanding Women's Magazinesby Anna Gough-Yates
Routledge 2002; US$ 33.95Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers. more...
Newspapers Handbookby Richard Keeble
Routledge 1998; US$ 39.95The Newspapers Handbook is the first comprehensive guide to the job of the newspaper reporter. It offers advice on a range of different types of newspaper writing and shows how reporting styles can differ throughout the press. more...









