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- F+W Media 2011; US$ 17.99
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form,... more...
- Wiley 2012; US$ 24.00
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- Henry Holt and Co. 2007; US$ 19.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Little, Brown and Company 2013; US$ 9.99
America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this... more...
- Crown Publishing Group 2011; US$ 14.00
Yes, it?s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there?s nothing mystical about witcraft. Crafting memorable lines doesn?t... more...
- Penguin Group US 2002; US$ 15.95
Sign the contract?then write the book. The good news is that almost every nonfiction book published is sold by a proposal. In this comprehensive yet accessible guide, you will learn exactly what a proposal is, what it must contain, and how to pull yours together into an informative, persuasive selling package. Already a favorite for thousands of aspiring... more...
- McGraw-Hill Education 2012; US$ 18.00
Five stars for Tell It Slant ... An enlightening, comprehensive, and very satisfying text on writing and shaping creative nonfiction." -- Sheila Bender, editor and publisher of writingitreal.com and author of Writing and Publishing Personal Essays When the poet Emily Dickinson wrote, "Tell all the Truth but tell it Slant," she provided... more...
- Wiley 2012; US$ 61.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...
- DK Publishing 2000; US$ 18.95
The written word was a great achievement in human history don?t give up on it just yet! The Complete Idiot?s Guide [rm] to Writing Well is the writing book you?ve been waiting for everything you need to know to make writing of any kind as easy as thinking or speaking. In this Complete Idiot?s Guide [rm] , you?ll get: Expert advice on making... more...
- Taylor and Francis 2002; US$ 54.95
An accessible guide to the entire writing process, from forming ideas to formatting text. Combining new explanations of creativity with insights into writing as design, it offers a full account of the mental, physical and social aspects of writing. more...