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- Taylor and Francis 2013; US$ 55.95
This dictionary of grammatical terms covers both current and traditional terminology in syntax and morphology. It includes descriptive terms, the major theoretical concepts of the most influential grammatical frameworks, and the chief terms from mathematical and computational linguistics. It contains over 1500 entries, providing definitions and examples,... more...
- Random House Publishing Group 2013; US$ 16.00
Good Prose is an inspiring book about writing?about the creation of good prose?and the record of a warm and productive literary friendship. The story begins in 1973, in the offices of The Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged... more...
- Taylor and Francis 2013; US$ 420.00
* Examines how language works, accounting for its nature, its use, its study and its history * Two comprehensive indexes of Topics and Technical Terms, and Names * Carefully illustrated to explain key points in the text `This rich repository of information on all aspects of language is a must for all libraries in higher education, schools and larger... more...
- Pearson Education 2012; US$ 19.99
Write great search-optimized, customer-optimized web copy! (No experience? No problem! ) Need to put together a website? Or post to your company?s Facebook page? Or write a great Google AdWords ad? You know it?s important. Your image is at stake. Maybe a lot ofmoney, too. But you?re not a professional web copywriter. Where do... more...
- St. Martin's Press 2012; US$ 16.99
$50 Billion of Advice in One Book* Have you ever wondered why some books and stories are adapted into movies, and others aren't? Or wished you could sit down and pick the brains of the people whose stories have been adapted--or the screenwriters, producers, and directors who adapted them? Author John Robert Marlow has done it for you. He spoke... more...
- Taylor and Francis 2012; US$ 49.95
Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through... more...
- Wiley 2012; US$ 59.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...
- Wiley 2012; US$ 24.00
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- Taylor and Francis 2012; US$ 54.95
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline... more...