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- Taylor and Francis 2013; US$ 51.95
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ?customers?; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking... more...
- Taylor and Francis 1998; US$ 49.95
Museum Volunteers is a practical handbook on the use of volunteers as interpreters within museums. Drawing on key examples of outstanding practice from the UK and North America, this book forms a unique resource on volunteerism. This book: * reviews research on the changing priorities of museums * examines a form of volunteering that has provided... more...
- Taylor and Francis 2007; US$ 44.95
At the beginning of the 21st century museums are challenged on a number of fronts. The prioritisation of learning in museums in the context of demands for social justice and cultural democracy combined with cultural policy based on economic rationalism forces museums to review their educational purposes, redesign their pedagogies and account for their... more...
- Wiley 2008; US$ 62.00
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current... more...
- Taylor and Francis 2009; US$ 41.95
Are Museums Irrelevant? Museums are rarely acknowledged in the global discussion of climate change, environmental degradation, the inevitability of depleted fossil fuels, and the myriad local issues concerning the well-being of particular communities ? suggesting the irrelevance of museums as social institutions. At the same time, there is... more...
- AltaMira Press 2010; US$ 23.99
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...
- Taylor and Francis 2012; US$ 50.95
The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many... more...
- Taylor and Francis 2012; US$ 51.95
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores... more...
- Taylor and Francis 1991; US$ 45.95
Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials... more...
- Taylor and Francis 1992; US$ 52.95
Museum and art galleries have never been so much in the news as they have been over the past decade. Yet public focus at both professional and non-specialist levels has been remarkable for what has been accidentally or deliberatley left out of recent debates. Moving beyond the narrow issues of professional practice, Museums 2000 probes the political,... more...