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Consumer Research for Museum Marketers
AltaMira Press 2010; US$ 23.99Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...
Creative Enterprise
Continuum International Publishing 2012; US$ 70.00In the face of unparalleled growth and a truly global audience, the popularity of contemporary art has clearly become a double-edged affair. Today, an unprecedented number of museums, galleries, biennial-style exhibitions, and art fairs display new work in all its variety, while art schools continue to inject fresh talent onto the scene at an accelerated... more...
Forward Planning
Taylor and Francis 1991; US$ 45.95Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials... more...
The Green Museum
AltaMira Press 2008; US$ 29.99The Green Museum shows museum professionals how they can incorporate green design into new construction and day to day operations, using sustainable practices to save on operating costs and make museums attractive to new fundraising sources. more...
Heritage Marketing
Taylor and Francis 2005; US$ 56.95Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that... more...
Interpretive Planning for Museums
Left Coast Press 2013; US$ 84.00Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing,... more...
A Legal Primer on Managing Museum Collections, Third Edition
Smithsonian 2012; US$ 47.95Hailed when it was first published in 1985 as the bible of U.S. collections management, A Legal Primer on Managing Museum Collections offers the only comprehensive discussion of the legal questions faced by museums regarding collections. This revised and expanded third edition addresses the many legal developments?including a comprehensive discussion... more...
Managing Museums and Galleries
Taylor and Francis 2012; US$ 50.95The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many... more...
Managing World Heritage Sites
Taylor and Francis 2006; US$ 63.95World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the... more...
The Manual of Museum Management
AltaMira Press 2009; US$ 49.95The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. more...
