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Marketing and Merchandising for Musicians
Course Technology PTR 2012; US$ 29.99Successful music marketing today requires a whole new level of expertise; from basic marketing knowledge and industry-specific strategies, to technology-driven tactics and tools there are many critical factors to consider when putting together a marketing plan. MARKETING AND MERCHANDISING FOR MUSICIANS rises to the challenge of defining an effective... more...
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Crown Publishing Group 2013; US$ 24.95Think BIG?capture the global music market. Worldwide tours, internet downloads, international album distribution?the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of... more...
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Random House 2008; US$ 10.67How would you like a six-figure marketing job at the hallowed record label that signed everyone who counts in the last fifty years of pop music? Before you answer, we'll throw in a plush office, a hip assistant and a bottomless expense account? Dan Kennedy thinks all of his dreams have come true at once. In reality, he's just walked into a nightmarish... more...
The DIY Music Manual
Ebury Publishing 2009; US$ 22.66How do I get my music played on the radio? Do I really need my own website - can't I just use MySpace? How do I copyright and license my songs? The DIY Music Manual has the answers to these questions ... and more. Over the last couple of years, the face of independent music has changed completely. With the rise of websites such as MySpace... more...
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F+W Media 2012; US$ 29.99The Most Trusted Guide to Songwriting Success It's an exciting time to be a songwriter, especially if you have an entrepreneurial spirit. Whether you're a perfoming or nonperforming songwriter, chances are that your primary goals are perfecting your craft and maximizing your work's visibility. For 36 years, Songwriter's Market has provided the... more...
