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Business Aspects

Most popular at the top

  • Blockbusterby Tom Shone

    Free Press 2004; US$ 17.99

    It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood's latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster... more...

  • PC Recording Studios For Dummiesby Jeff Strong

    Wiley 2005; US$ 21.99

    Here's how to make sound decisions about a desktop studio Get the lowdown on equipment, design your studio space, and set your music free! If you've been dreaming of making music with your computer, wake up and get started! Musician Jeff Strong clears a path for you through all the confusing options, helping you sort out hardware and software choices,... more...

  • A Broadcast Engineering Tutorial for Non-Engineersby Graham A. Jones

    Taylor and Francis 2005; US$ 44.95

    Important Updates! This third edition has been reorganized and updated throughout. It encompasses new standards and identifies and explains emerging digital technologies currently revolutionizing the industry. Additions include: ."Broadcast Basics? - first principles for those who really are starting from scratch .ATSC PSIP (Program and System Information... more...

  • Film Production Managementby Bastian Cleve

    Taylor and Francis 2012; US$ 34.95

    Film Production Management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable resource for you on a day-to-day basis. This updated edition remains true to the practical, hands-on approach that has made previous... more...

  • Branding TVby Walter McDowell; Alan Batten

    Taylor and Francis 2005; US$ 58.95

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...

  • Tech Termsby Jeff Rutenbeck

    Taylor and Francis 2006; US$ 56.95

    An avalanche of acronyms, terms-of-art, buzz words, and short-hand phraseology confronts today's busy communications professionals. Now in its 3rd edition, Tech Terms is an invaluable learning tool to help grasp key aspects of the television and video, PC hardware and software markets, multimedia authoring tools, and the exploding wireless Internet... more...

  • Arts Marketing Insightsby Joanne Scheff Bernstein; Philip Kotler

    Wiley 2006; US$ 27.95

    Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors,... more...

  • Filmmakers and Financingby Louise Levison

    Taylor and Francis 2006; US$ 29.95

    The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. Whether you're planning a feature, short, documentary, or large format film, this unique guide teaches you how to create a business plan that can be presented to a potential... more...

  • Management and the Artsby William Byrnes

    Taylor and Francis 2013; US$ 54.95

    Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Third Edition provides the reader with the practical tools necessary to manage an arts organization. The class-tested questions in each chapter help the reader to integrate the material and develop ideas as to how the situations and problems... more...

  • The Cable and Telecommunications Professionals' Referenceby Goff Hill

    Taylor and Francis 2007; US$ 79.95

    This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services... more...