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Fifty Key Theatre Directorsby Shomit Mitter; Maria Shevtsova
Routledge 2005; US$ 27.95This book covers the life and work of individuals who have been deeply influential to the development of theatre and its specialist authors combine theory and practice to provide insightful overviews of the individual directors' approaches. more...
Dramaturgyby Mary Luckhurst; David Bradby
Cambridge University Press 2006; US$ 35.00Dramaturgy: A Revolution in Theatre is the first substantial history of the origins of dramaturgs and literary managers. Mary Luckhurst examines the major theorists and practitioners, arguing that Brecht, Granville Barker and Tynan have central places in this history, and questions whether dramaturgs are mentors or censors. more...
Arts Marketing Insightsby Joanne Scheff Bernstein; Philip Kotler
John Wiley & Sons, Inc. 2006; US$ 27.95Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights... more...
Arts Marketingby Finola Kerrigan; Peter Fraser; Mustafa Ozbilgin
Taylor & Francis 2004; US$ 51.95Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. * Focuses on individual sectors of arts... more...
Changing Directionby Lenore DeKoven
Elsevier 2006; US$ 24.95This approach, honed after years of on-set experience and from teaching at UCLA, NYU, and Columbia, and endorsed by many in the industry, including director Ang Lee (Brokeback Mountain and Crouching Tiger, Hidden Dragon) and producer/actor Edward Asner, aims to provide a helpful reference and resource for directors and actors alike. It combines underlying theory with dozens of exercises designed to reveal the actor?s craft. There is material on constructing the throughline; analyzing the script; character needs; the casting and rehearsal processes; film vs. theater procedures as well as the actor and the camera. Distilling difficult concepts and a complex task to their simplest form, the author explains how to accurately capture and portray... more...
Arts, Entertainment and Tourismby Howard Hughes
Taylor & Francis 2001; US$ 60.95'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism. Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism': * Describes the general arts and tourism background * Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment * Discusses the arts and entertainment... more...
Arts Moneyby Joan Jeffri
University of Minnesota Press 1985; US$ 60.00A guide to fiscal solvency for nonprofit arts organizations, which covers fundraising, alternative organizational structures, tax exemption, earned income, grants and gifts, cooperative efforts to save money, and the impact of technology. more...
Innovative Marketing Communicationsby Guy Masterman; Emma H Wood
Taylor & Francis 2005; US$ 59.95Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding... more...
The Director's Craftby Katie Mitchell
Taylor & Francis 2008; US$ 29.95Written by one of the UK’s most respected working directors, this book is a practical guide to directing in theatre and includes specific advice on every aspect of working with actors, designers, and the text. more...
Directing for Stage and Screenby J. Stanley; M. Monta
Palgrave Macmillan 2007; US$ 105.00This book is a basic guide to applying the principles of directing to any dramatic medium--stage, television, or film. more...
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