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Global Advertising in a Cultural Context
Diplomica Verlag 2009; US$ 36.37The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides... more...
Storytelling for User Experience
Rosenfeld Media 2011; US$ 22.00We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation,... more...
Diversity in U.S. Mass Media
Wiley 2011; US$ 103.95Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping... more...
Spatial Language and Dialogue
OUP Oxford 2009; US$ 134.99This book considers how people talk about the location of objects and places. Spatial language has occupied many researchers across diverse fields, such as linguistics, psychology, GIScience, architecture, and neuroscience. However, the vast majority of work in this area has examined spatial language in monologue situations, and often in highly artificial... more...
Medialisierung politischer Organisationen
Springer Fachmedien 2008; US$ 54.99Sensation, Skurrilität und Tabus in den Medien
Springer Fachmedien 2007; US$ 47.99Vertrauen und Organisationskommunikation
Springer Fachmedien 2008; US$ 54.99









