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Corporate Marketing and Identity
Emerald Group Publishing Limited 2009; US$ 199.00In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...
The 1% Windfall
HarperCollins 2010; US$ 21.99Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing,... more...
Strategic Marketing
Taylor and Francis 2013; US$ 39.95The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures... more...
The 24-Hour Customer
HarperCollins 2010; US$ 21.99Time is not money. Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone?from CEOs to soccer moms?is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile,... more...
CIM Coursebook 06/07 Marketing Research and Information
Taylor and Francis 2013; US$ 39.95Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
CIM Coursebook Marketing Fundamentals 07/08
Taylor and Francis 2013; US$ 37.95BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...
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Marketing Management
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