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- Oxford University Press, USA 1990; US$ 18.99
In offices across America, the Masters of Gobbledygook are hard at work. They're bombarding in-boxes with those long, confusing memos that colleagues don't have the patience to read--and bosses don't have the time to rewrite. They use words like "commence" or "prior to" instead of "begin" or "before."... more...
- Charles C Thomas 2013; US$ 44.95
This updated and expanded edition continues to provide the concepts and methods that have helped officers of all ranks be successful in local, county, state, and federal law enforcement promotional processes. The books unique perspective provides insights not found elsewhere and presents them in an informative, entertaining, and encouraging way.... more...
- Wiley 2012; US$ 37.95
The practical toolbox for readers of Million Dollar Consulting This useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other... more...
- Wiley 2010; US$ 29.95
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves... more...
- Edward Elgar Publishing 2010; US$ 40.00
Offers a fresh perspective on how leaders and aspiring leaders can and should take personal responsibility for their own development. This book presents insights and practical recommendations on how individuals can actively self-manage through a number of typical leadership challenges. more...
- John Wiley & Sons, Ltd. 2002; US$ 12.99
Fast track route to leveraging the intellectual capital in your organziation Covers the key areas of knowledge management, from identifying knowledge in an organization and knowledge-based incentive plans to promoting and facilitating knowledge sharing and innovation and knowledge-based strategies Examples and lessons from some of the world's most... more...
- Wiley 2010; US$ 24.95
Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my life... more...
- Taylor and Francis 2002; US$ 57.95
For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narrow confines. It is ground-breaking in the sense that it invites a distinctively critical approach to business ethics, an approach that the authors argue... more...
- Taylor and Francis 2012; US$ 37.99
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits.... more...
- Taylor and Francis 2012; US$ 115.95
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of... more...