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Business and Commerce

Most popular at the top

  • Successful Business Intelligenceby Cindi Howson

    McGraw-Hill 2007; US$ 39.95

    Praise for Successful Business Intelligence. "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and... more...

  • Global Leadershipby Marshall Goldsmith; Cathy Greenberg; Alastair Robertson; Maya Hu-Chan

    Pearson Education 2003; US$ 34.95

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The follow-up to Marshall Goldsmith's 500,000-copy bestseller The Leader of the Future, Global Leadership: The Next Generation systematically identifies what tomorrow's leaders will need to know, do and... more...

  • Let Them Eat Cakeby Pamela Danziger

    Dearborn Trade Publishing 2004; US$ 27.00

    In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...

  • Market Research in Practiceby Paul Hague

    Kogan Page 2004; US$ 32.50

    This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl more...

  • WHEN MARKETS COLLIDEby Mohamed El-Erian

    McGraw-Hill Education 2008; US$ 27.95

    A detailed map of the new investment landscape from the man Fortune magazine calls the ?Global Guru? Never before have investors and policy makers been beset by so many conflicting messages about the economy and the markets. While most pundits dismiss the conflicts as ?noise? in the system, Mohamed A. El-Erian, president and CEO of the $35... more...

  • In Search of the Obviousby Jack Trout

    Wiley 2008; US$ 27.95

    This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...

  • Great Minds in Managementby Ken G. Smith; Michael A. Hitt

    Oxford University Press, UK 2005; US$ 63.99

    In Great Minds in Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of... more...

  • Ethical Marketing and The New Consumerby Chris Arnold

    Wiley 2010; US$ 29.95

    What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the... more...

  • Benefit Realisation Managementby Gerald Bradley

    Ashgate Publishing Ltd 2010; US$ 134.95

    Gerald Bradley's Benefit Realisation Management is a highly practical guide to using measures to track performance throughout a programme's life; enabling you to eliminate wasted investment, realise more benefits and realise them earlier.The benefits realisation management methodology fits closely with existing programme and project management... more...

  • Mastering the Complex Saleby Jeff Thull

    Wiley 2010; US$ 24.95

    Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling... more...