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- Dearborn Trade Publishing 2004; US$ 22.00
Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies,... more...
- Taylor and Francis 2013; US$ 79.95
This work challenges the popular view that globalization threatens the role of the nation-state in determining national policy. It examines the fundamental issue of competitiveness and market power in an increasingly borderless and co-dependent world. Despite this increased threat to the nation-state as an effective manager of the national economy,... more...
- Kogan Page 2006; US$ 27.50
Helps you to develop and hone the necessary skills to be a truly effective leader. This book includes guidance on: how to take on a new leadership role, set up and lead a change initiative, communicate change to employees, disturb the organizational culture in order to make things happen, turn your mistakes into successes, and more. more...
- Taylor and Francis 2013; US$ 44.95
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically... more...
- Taylor and Francis 2005; US$ 63.95
An Introduction to Human Resource Management is ideal for those studying HRM for the first time. This straightforward and accessible text takes the reader through both practical and theoretical aspects of the subject and is designed to be used concurrently with semester based teaching, The range and nature of HR work is illustrated by a combination... more...
- Pearson Education 2006; US$ 34.99
Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the... more...
- Free Press 2007; US$ 16.00
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic... more...
- Wiley 2007; US$ 45.00
This book is filled with the concepts, ideas, and practical suggestions that are needed for any manager to have at hand if he or she is a member or creator of a committee, team, task-force, or any other activity involving collaboration among several people. The ideas are proven by several decades of experience and well-supported in the text with numerous... more...
- Taylor and Francis 2013; US$ 31.95
Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
- Taylor and Francis 2013; US$ 41.95
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive... more...