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Excel 2010 for Biological and Life Sciences Statistics
Springer 2013; US$ 39.99This is the first book to show the capabilities of Microsoft Excel to teach biological and life sciences statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical science problems. If understanding statistics isn’t your strongest suit, you are not especially... more...
Excel 2007 for Biological and Life Sciences Statistics
Springer 2013; US$ 39.99This is the first book to show the capabilities of Microsoft Excel to teach biological and life sciences statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical science problems. If understanding statistics isn’t your strongest suit, you are not especially... more...
Business In Blue Jeans
Sound Wisdom 2013; US$ 21.95Reviews: This is the best little 'how-to' book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read. --Larry Winget, television personality and 5 time bestselling author, including the #1 bestseller: Shut Up, Stop... more...
Marketing Graffiti
Taylor and Francis 2013; US$ 44.95Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically... more...
Strategic Marketing: Planning and Control
Taylor and Francis 2013; US$ 41.95Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive... more...
CIM Coursebook 06/07 Marketing Communications
Taylor and Francis 2013; US$ 31.95Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
Aligning Human Resources and Business Strategy
Taylor and Francis 2013; US$ 44.95What difference can the aspiring HR strategist really make to business value? In the new edition of her ground-breaking book, Linda Holbeche answers this question and provides the tools and insights to help HR managers and directors add value to the organization by implementing effective HR initiatives that are aligned to core business strategies.... more...
Strategic Marketing
Taylor and Francis 2013; US$ 39.95The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures... more...
CIM Coursebook 06/07 Marketing Research and Information
Taylor and Francis 2013; US$ 39.95Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
CIM Coursebook Marketing Fundamentals 07/08
Taylor and Francis 2013; US$ 37.95BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...
