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The Theory of Hospitality and Catering
Hodder Education 2011; US$ 47.00A new edition of the cornerstone textbook for all hospitality and catering students, The Theory of Hospitality and Catering, 12th edition, is the only book that provides a complete overview of the hospitality and catering industry from commodity and science through delivery from the supplier, storage, preparation, production and final service to the... more...
The Food Truck Handbook
Wiley 2012; US$ 19.95How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low... more...
Hotel Secrets from the Travel Detective
Random House Publishing Group 2004; US$ 14.95Indispensable information for away-from-home lodging, from the author of the New York Times bestseller The Travel Detective In Hotel Secrets from the Travel Detective , America?s best-known and most trusted travel authority reveals the insider knowledge that can make every hotel stay as comfortable as (and sometimes even more cost-efficient than)... more...
The Business of Event Planning
Wiley 2010; US$ 45.00Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts... more...
Airline Marketing and Management
Ashgate Publishing Ltd 2011; US$ 34.95Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...
Running a Food Truck For Dummies
Wiley 2012; US$ 22.99The easy way to drive your food truck business to success A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start-up costs than traditional "store front" restaurants,... more...
Events Management
Taylor and Francis 2012; US$ 53.95Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied... more...
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Taylor and Francis 2007; US$ 55.00Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative... more...
Hospitality Marketing Management
John Wiley & Sons, Inc. 2006; US$ 115.95Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a... more...
Accounting and Financial Analysis in the Hospitality Industry
Taylor and Francis 2005; US$ 33.95The objective of this textbook is to teach students to be conversational in speaking ?numbers.? This means understanding fundamental accounting concepts, developing solid financial analysis abilities, and then applying them to understand and improve the operational performance of their hotel or restaurant. The book will accomplish this by studying... more...









