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Handbook of Fruit and Vegetable Flavors
Wiley 2010; US$ 323.00Acting as chemical messengers for olfactory cells, food flavor materials are organic compounds that give off a strong, typically pleasant smells. Handbook of Fruit and Vegetable Flavors explores the flavor science and technology of fruits and vegetables, spices, and oils by first introducing specific flavors and their commercialization, then detailing... more...
The Business of Event Planning
Wiley 2010; US$ 45.00Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts... more...
The Essential Cocktail
Crown Publishing Group 2010; US$ 35.00Dale DeGroff is widely regarded as the world?s foremost mixologist. Hailed by the New York Times as ?single-handedly responsible for what?s been called the cocktail renaissance,? he earned this reputation during his twelve years at the fashionable Promenade Bar in New York City?s Rainbow Room. It was there in 1987 that he not only reintroduced the... more...
Food Trucks
Ten Speed Press 2011; US$ 20.00With food-truck fever sweeping the nation, intrepid journalist Heather Shouse launched a coast-to-coast exploration of street food. In Food Trucks , she gives readers a page-by-page compass for finding the best movable feasts in America. From decades-old pushcarts manned by tradition-towing immigrants to massive, gleaming mobile kitchens run by... more...
The Wine, Beer, and Spirits Handbook
John Wiley & Sons, Inc. 2009; US$ 45.00Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique... more...
Event Planning Ethics and Etiquette
Wiley 2010; US$ 40.00The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined... more...
Marketing Your Event Planning Business
Wiley 2010; US$ 45.00Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,... more...
Speakeasy
Ten Speed Press 2010; US$ 24.99Time-honored cocktails like the New York Sour and the Sidecar were born during the era of Prohibition, the blessedly bygone social experiment that turned drinking into an underground adventure. In those days, hard beverage options were usually made with homemade hooch and flavorings of dubious origin and quality. Thankfully, a cocktail renaissance... more...
The Bartender's Best Friend
Wiley 2010; US$ 19.95A newly revised second edition of the ultimate bartender's Bible This up-to-date, practical, and easy-to-use guide presents recipes for hundreds of cocktails and mixed drinks, plus step-by-step directions for making virtually every popular mixed drink, both contemporary and classic-from an A.B.C. to a Zorbatini. Plus, the book includes full coverage... more...
New Trends in Tourism and Hotel Industry
Navyug Publishers & Distributors 2008; US$ 35.00The origins of tourism extend back to the time of the ancient Greeks. However, tourism did not occur on any large scale until the industrial revolution, when affordable travel provided by the railways, combined with the paid holidays offered by employers to their employees, stimulated the development of seaside resorts in Europe and the United States... more...
