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The Power of Habitby Charles Duhigg
Random House Publishing Group 2012; US$ 12.99A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business... more...
This Will Make You Smarterby John Brockman
HarperCollins 2012; US$ 9.99Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—ideas to expand every mind. What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world. Daniel Kahneman on the “focusing illusion” • Jonah Lehrer on controlling attention • Richard Dawkins on experimentation • Aubrey De Grey on conquering our fear... more...
Outliersby Malcolm Gladwell
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End Procrastination Now!: Get it Done with a Proven Psychological Approachby William Ed.D. Knaus
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Buddha's Brainby Rick Hanson; Jack Kornfield; Daniel Siegel
New Harbinger Publications 2009; US$ 17.95In Buddha's Brain , a clinical psychologist and a senior neurologist explain how the brain benefits from contemplative practice and show readers how to develop greater happiness, love, and wisdom by drawing from breakthroughs in modern neuroscience. more...
