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The Power of Habitby Charles Duhigg
Random House Publishing Group 2012; US$ 12.99A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business... more...
Outliersby Malcolm Gladwell
Little, Brown and Company 2008; US$ 9.99In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously... more...
The Tipping Pointby Malcolm Gladwell
Little, Brown 2006; US$ 9.99The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. more...
The Survivors Clubby Ben Sherwood
Grand Central Publishing 2009; US$ 9.99Which is the safest seat on an airplane? Where is the best place to have a heart attack? Why does religious observance add years to your life? How can birthdays be hazardous to your health? THE SURVIVORS CLUB Each second of the day, someone in America faces a crisis, whether it's a car accident, violent crime, serious illness, or financial trouble. Given the inevitability of adversity, we all wonder: Who beats the odds and who surrenders? Why do some people bound back and others give up? How can I become the kind of person who survives and thrives? The fascinating, hopeful answers to these questions are found in THE SURVIVORS CLUB. In the tradition of Freakonomics and The Tipping Point , this book reveals the hidden... more...
Predictably Irrational, Revised and Expanded Editionby Dan Ariely
HarperCollins 2009; US$ 10.99How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means? What irrational forces guided our decisions? And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational , Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that... more...
What the Dog Sawby Malcolm Gladwell
Little, Brown and Company 2009; US$ 9.99What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point ; Blink ; and Outliers. Now, in What the Dog Saw , he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits... more...
Families Across Culturesby James Georgas; John W. Berry; Fons J. R. van de Vijver; Çigdem Kagitçibasi; Ype H. Poortinga
Cambridge University Press 2006; US$ 51.00To what degree are families changing throughout the world and what are the implications of family change and psychological aspects of individuals? Using the results of a thirty-nation study, this book seeks to determine similarities and differences in family variables across cultures. more...
Yes!by Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini
Simon & Schuster 2008; US$ 11.99Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the... more...
What You Must Think of Meby Emily Ford; Michael Liebowitz; Linda Wasmer Andrews
Oxford University Press, USA 2007; US$ 9.951. Introduction to Social Anxiety Disorder. 2. Moving From Dis-ease to Disease. 3. Not Just Another Shy Teenager. 4. The First Step Toward Recovery. 5. A Long Road Filled With Potholes. 6. Five Days That Changed My Life. 7. Making Changes and Sticking to Them. 8. My Life Today, Your Life Tomorrow more...
Why We Buyby Paco Underhill
Simon & Schuster 2008; US$ 12.99Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. In his quest to discover what makes the contemporary... more...
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