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- SAGE Publications 2009; US$ 59.00
Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field and will be perfect for undergraduate students. more...
- Pan Macmillan UK 2013; US$ 19.18
M. E. Thomas is a high-functioning non-criminal sociopath. She is charismatic, ambitious and successful. You would be charmed by her if you met her, might even be seduced by her. You would not realise that she is studying you to find your flaws, that she is ruthlessly manipulative, has no empathy and does not feel guilt or remorse. But she does like... more...
- Random House Publishing Group 2007; US$ 18.00
What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Renowned social psychologist Philip Zimbardo has the answers, and in The Lucifer Effect he explains how?and the myriad reasons why?we are all susceptible to the lure of ?the dark... more...
- Free Press 2008; US$ 16.00
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing... more...
- Simon & Schuster 2000; US$ 16.00
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of... more...
- Penguin Group US 2010; US$ 16.00
"The freshest, deepest, most optimistic account of human nature I've come across in years." -Bill McKibben The most startling thing about disasters, according to award-winning author Rebecca Solnit, is not merely that so many people rise to the occasion, but that they do so with joy. That joy reveals an ordinarily unmet yearning for community,... more...
- Random House Publishing Group 2013; US$ 28.00
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company?a business in the PEN ?box??figured out that there was growth... more...
- Penguin Group US 2006; US$ 15.00
As acclaimed psychological researcher and author David Buss writes, "People are mesmerized by murder. It commands our attention like no other human phenomenon, and those touched by its ugly tendrils never forget." Though we may like to believe that murderers are pathological misfits and hardened criminals, the vast majority of murders are committed... more...
- Penguin Group US 2007; US$ 20.00
Brilliant distillations of the strategies of war?and the subtle social game of everyday life ? by the bestselling author of The 48 Laws of Power and Mastery Robert Greene?s groundbreaking guides, The 48 Laws of Power , The Art of Seduction , and his latest book, Mastery , espouse profound, timeless lessons from the events of history... more...
- Knopf Doubleday Publishing Group 2012; US$ 16.00
Why can?t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In The Righteous Mind, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding. His starting point is moral... more...