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- Oxford University Press, USA 1990; US$ 18.99
In offices across America, the Masters of Gobbledygook are hard at work. They're bombarding in-boxes with those long, confusing memos that colleagues don't have the patience to read--and bosses don't have the time to rewrite. They use words like "commence" or "prior to" instead of "begin" or "before."... more...
- Port Campbell Press 2011; US$ 14.99
Goldie Alexander, successful author, lecturer and teacher, shows us how to document our own life histories. This guide offers a practical and stimulating approach that will lead you through the creative process from research, structure, crafting, beginning and endings, to controversial issues and publishing. As well as offering practical hints for... more...
- DK Publishing 2014; US$ 10.99
Writing and speaking with correct grammar and style is the key to getting ahead in business and life. For many, however, mastering the details of grammar is a slow and painful process. The Idiot's Guide®: Grammar and Style makes learning and using proper grammar clear and easy. In this book, readers get: Clear, no-nonsense explanations and... more...
- F+W Media 2011; US$ 17.99
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form,... more...
- Penguin Group US 2004; US$ 12.00
The spirited and scholarly #1 New York Times bestseller combines boisterous history with grammar how-to?s to show how important punctuation is in our world?period. In Eats, Shoots & Leaves , former editor Lynne Truss, gravely concerned about our current grammatical state, boldly defends proper punctuation. She proclaims, in her delightfully... more...
- Wiley 2012; US$ 24.00
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- Henry Holt and Co. 2008; US$ 15.99
Online sensation Grammar Girl makes grammar fun and easy in this New York Times bestseller Are you stumped by split infinitives? Terrified of using ?who? when a ?whom? is called for? Do you avoid the words ?affect? and ?effect? altogether? Grammar Girl is here to help! Mignon Fogarty, a.k.a. Grammar Girl, is determined to wipe out bad grammar?but... more...
- Hackett Publishing Company, Inc. 2008; US$ 5.95
Developed for Harvard University's Expository Writing Program, Writing with Sources describes the main principles and methods of integrating and citing sources in scholarly work, and provides cogent guidance on avoiding the misuse of sources. The second edition of Writing with Sources is updated throughout, and includes new material on the roles... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the authors experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...
- Henry Holt and Co. 2007; US$ 19.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...