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Predictably Irrational, Revised and Expanded Edition
HarperCollins 2009; US$ 13.99"A marvelous book? thought provoking and highly entertaining." ?Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." ?George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." ? New York Times Book Review Behavioral economist and New York... more...
The Honest Truth About Dishonesty
HarperCollins 2012; US$ 21.99Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational , examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave: The (Honest) Truth About Dishonesty . From ticket-fixing in our police departments... more...
The (Honest) Truth About Dishonesty: How We Lie to Everyone ? Especially Ourselves
HarperCollins Publishers 2012; Not AvailableFascinating and provocative, Ariely?s The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. more...
Predictably Irrational: The Hidden Forces that Shape Our Decisions
HarperCollins Publishers 2009; Not AvailableWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. more...
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
HarperCollins Publishers 2010; Not AvailableBehavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. more...
The Irrational Bundle
HarperCollins 2013; US$ 27.99Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational , The Upside of Irrationality , and The (Honest) Truth About Dishonesty , are now available for the first time in a single volume. more...
The Honest Truth About Dishonesty
HarperCollins 2013; US$ 12.99The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for... more...
The Dragonfly Effect
Wiley 2010; US$ 25.95Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...
The Upside of Irrationality
HarperCollins 2010; US$ 13.99?Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.? ? James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed... more...
A Taste of Irrationality
HarperCollins 2010; US$ 0.00Sample chapters from Predictably Irrational and Upside of Irrationality . Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions... more...









