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Most popular at the top
- Taylor and Francis 2012; US$ 62.95
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses... more...
- Taylor and Francis 2009; US$ 57.95
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there?... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are... more...
- Taylor and Francis 2008; US$ 73.95
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to... more...
- McGraw-Hill Education 2012; US$ 22.00
Dr. Michael O?Malley has been a human resource consultant to the Fortune 1000 for more than 30 years. He is a frequent keynote speaker at international events and is the bestselling author of Are You Paid What You?re Worth? , Creating Commitment , Leading with Kindness , and The Wisdom of Bees . He has previously taught at Vanderbilt University,... more...
- Palgrave Macmillan 2012; US$ 95.00
Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own problems of communication and language support. more...
- Oxbow Books 2014; US$ 33.00
This volume breaks new ground in approaching the Ancient Economy by bringing together documentary sources from Mesopotamia and the Greco-Roman world. Addressing textual corpora that have traditionally been studied separately, the collected papers overturn the conventional view of a fundamental divide between the economic institutions of these two regions.... more...
- Taylor and Francis 2014; US$ 110.00
In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge the modeling of communication and the modeling of... more...