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  • The Creative Professional's Guide to Moneyby Ilise Benun

    F+W Media 2011; US$ 22.99

    The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business. Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but... more...

  • The Designer's Guide To Marketing And Pricingby Ilise Benun; Peleg Top

    F+W Media 2008; US$ 24.99

    The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business?and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything... more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 19.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can... more...

  • PR für Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Annelies Rokitte

    Wiley 2012; US$ 21.95

    Public Relations ist seit einigen Jahren das Schlagwort für Unternehmen egal welcher Größe und selbst für Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Außenstehenden schnell scheitern. ?PR für Dummies? zeigt, wie man das Tor zur Öffentlichkeit richtig öffnet und ersetzt... more...

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