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  • Getting Started in Speaking, Training, or Seminar Consultingby Robert W. Bly

    Wiley 2002; US$ 40.00

    ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer's... more...

  • Webster's New World Letter Writing Handbookby Robert W. Bly

    Wiley 2011; US$ 18.99

    Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work... more...

  • The Copywriter's Handbookby Robert W. Bly

    Henry Holt and Co. 2007; US$ 20.99

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...

  • Secrets of a Freelance Writerby Robert W. Bly

    Henry Holt and Co. 2007; US$ 20.99

    The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year--or much more--writing ads, annual reports, brochures,... more...

  • The Marketing Plan Handbookby Robert W. Bly

    Entrepreneur Press 2010; US$ 19.95

    Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose... more...

  • Selling Your Servicesby Robert W. Bly

    Henry Holt and Co. 1992; US$ 23.99

    If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want. more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 15.99

    Proven techniques that maximize media exposure for yourbusiness A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tools with insight and flair to provide guidanceon every aspect of PR, so you can launch... more...

  • PR für Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Annelies Rokitte

    Wiley 2012; US$ 21.95

    Eric Yaverbaum ist Mitbegründer einer PR-Agentur. Er hat mehr als 20 Jahre Berufserfahrung im Bereich PR und verfügt über eine einzigartige Erfahrung im Aufbau von langfristigen Beziehungen zu Medien, Krisenkommunikation und in der Ausbildung im Bereich Medien. more...

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