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  • Getting Started in Speaking, Training, or Seminar Consultingby Robert W. Bly

    Wiley 2002; US$ 37.00

    How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set... more...

  • Fool-Proof Marketingby Robert W. Bly

    Wiley 2003; US$ 27.95

    Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool -Proof Marketing presents... more...

  • Webster's New World Letter Writing Handbookby Robert W. Bly

    Wiley 2011; US$ 18.99

    Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work... more...

  • The Copywriter's Handbook, Third Editionby Robert W. Bly

    Henry Holt and Co. 2007; US$ 19.99

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...

  • Secrets of a Freelance Writer, Third Editionby Robert W. Bly

    Henry Holt and Co. 2007; US$ 19.99

    The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer.  In this new edition, you?ll find out how to make $100,000 a year?or much more?writing ads, annual reports, brochures,... more...

  • Selling Your Servicesby Robert W. Bly

    Henry Holt and Co. 1992; US$ 23.99

    If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want. more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 19.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can... more...

  • PR für Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Annelies Rokitte

    Wiley 2012; US$ 21.95

    Public Relations ist seit einigen Jahren das Schlagwort für Unternehmen egal welcher Größe und selbst für Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Außenstehenden schnell scheitern. ?PR für Dummies? zeigt, wie man das Tor zur Öffentlichkeit richtig öffnet und ersetzt... more...

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