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Deirdre K Breakenridge

Most popular at the top

  • Cyberbrandingby Deirdre K. Breakenridge

    Pearson Education 2001; US$ 29.00

    The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the business rules you live by?especially the... more...

  • PR 2.0by Deirdre K. Breakenridge

    Pearson Education 2008; US$ 26.99

    Praise for PR 2.0   ?An ?easy read? filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ?Interviews with the Experts? sections were especially useful in helping to highlight how companies have benefited from PR2.0 .? Maura Mahoney , Senior Director, RCN Metro Optical... more...

  • Social Media and Public Relationsby Deirdre K. Breakenridge

    Pearson Education 2012; US$ 26.99

    In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand... more...

  • Putting the Public Back in Public Relationsby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 29.99

    Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • PR 2.0 Is Hereby Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.   Use advanced ?PR 2.0? social media techniques in ways that build on the ?PR 1.0? techniques that still work.   PR 2.0 is the new wave of public relations that... more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...

  • PR 2.0 in a Web 2.0 Worldby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional... more...

  • How to Generate Effective Press Releases for Social Networksby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Social media releases: what they are, what they aren?t, and how to make the most of them.  ... more...

  • Social Networking for Promoting YOU as a Brandby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   You?re the brand. Learn how to use social media to promote your brand more effectively than ever before.... more...

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