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  • Developments in human observation methodologiesby Nick Lee; Amanda J. Broderick

    Emerald Group Publishing Limited 2007; US$ 199.00

    The editors? intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which collects empirical data not by questioning respondents, but... more...

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