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  • Playing to Winby Thomas P. Oates; Robert Alan Brookey

    Indiana University Press 2014; US$ 25.99

    In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the... more...

  • Reinventing the Male Homosexualby Robert Alan Brookey

    Indiana University Press 2002; US$ 15.95

    Reinventing the Male Homosexual: The Rhetoric and Power of the Gay Gene examines the assumption that embracing the biological research on homosexuality is a viable political strategy for the gay rights movement. The biological argument for gay rights is treated as a "bio-rhetoric," a means of incorporating ... more...

  • Hollywood Gamersby Robert Alan Brookey

    Indiana University Press 2010; US$ 18.65

    For years, major film studios have licensed products related to their most popular films; video game spin-offs have become an important part of these licensing practices. Where blockbuster films are concerned, the video game release has become the rule rather than the exception. In Hollywood Gamers,... more...

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