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  • The New Science of Selling and Persuasionby William T. Brooks

    Wiley 2004; US$ 35.00

    One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales... more...

  • Playing Bigger Than You Areby William T. Brooks; William P. G. Brooks

    Wiley 2009; US$ 27.95

    The small or mid-sized business' guide to outselling the bigboys Often, small or mid-sized businesses don't think they have theresources or the talent to compete with the larger competitors intheir industry. But just because they don't have the advertisingbudgets or purchasing power of their bigger counterparts doesn'tmean they can't play ball. For... more...

  • How to Sell at Margins Higher Than Your Competitorsby Lawrence L. Steinmetz; William T. Brooks

    Wiley 2010; US$ 29.95

    Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeopleand business owners to learn and re-learn the essentials forsuccess. How to Sell at Margins Higher Than Your Competitorsemphasizes the pricing strategies and tactics to increase themarket share and profits of any organization.... more...

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