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Free Gift Inside!!
Wiley 2004; US$ 32.50Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer... more...
Communication in the Design Process
Spon Press 2000; US$ 80.95This book considers the gap that can exist between client expectation and realisation in building projects. It focuses specifically on the areas of function, finance, timescale and aesthetics. more...
After The Polothians
Renaissance E Books 2004; US$ 4.99A CONTEMPORARY WOMAN'S EXPERIENCES IN THE FAR FUTURE AND DEEP TIME. Following a heart-attack Anne Goodwood becomes the first person placed in an experimental hibernation chamber while a new heart is sought. She is woken hundreds of years later, in a city she has never heard of, by the Curator, an unseen computer that maintains the city long years... more...
Ruby On The North Shore
Renaissance E Books 2004; US$ 4.99COULD HER DEATH SAVE A WORLD? From the author of the bestselling After the Polothians comes a dazzling novel of art, science and human passions. Fifty years after settling a small, icy world, but a single city has been established, on the south shore of a great lake. more...
Consuming Books
Taylor and Francis 2006; US$ 49.95The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today?s... more...
African Real Estate
Emerald Group Publishing Limited 2007; US$ 199.00This 25th anniversary e-book of PM discusses the hard-earned and not always steady progress that is being made in many African countries to transform their societies and economies to ones where they can begin to enjoy the benefits of greater freedom and prosperity. The six papers discuss topics ranging from the problems of affordable housing delivery... more...
African Real Estate Investment
Emerald Group Publishing Limited 2007; US$ 199.00This 25th anniversary e-book of JPIF discusses the hard-earned and not always steady progress that is being made in many African countries to transform their societies and economies to ones where they can begin to enjoy the benefits of greater freedom and prosperity. The five papers discuss topics ranging from the diversity of property investment opportunities... more...
Marketing - The Retro Revolution
SAGE Publications 2001; US$ 59.00`A jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past... more...
Writing Marketing
SAGE Publications 2005; US$ 60.00Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...
