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  • Internal Marketingby William Winston; Dennis J Cahill

    Taylor and Francis 2012; US$ 140.00

    Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness- and therefore business- by marketing your firm to employees so they can more effectively serve outside customers and consumers. more...

  • Lifestyle Market Segmentationby Art Weinstein; Dennis J. Cahill

    Taylor and Francis 2014; US$ 58.95

    The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market segmentation... more...

  • How Consumers Pick a Hotelby William Winston; Dennis J Cahill

    Taylor and Francis 2013; US$ 63.95

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided in How Consumers Pick a Hotel to make your hospitality... more...

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