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  • Kellogg on Advertising and Mediaby Bobby J. Calder; Philip Kotler

    Wiley 2012; US$ 29.95

    In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...

  • Kellogg on Marketingby Alice M. Tybout; Bobby J. Calder; Philip Kotler

    Wiley 2010; US$ 29.95

    The business classic, fully revised and updated for today'smarketers The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as... more...

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