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  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2008; US$ 25.00

    Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand.  People should stop wasting time creating long complicated documents and focus on the things that really matter. more...

  • Defending Your Brandby Tim Calkins

    Palgrave Macmillan 2012; US$ 17.99

    The EMM Marketing Book of the Year, 2013 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your... more...

  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2012; US$ 24.99

    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans... more...

  • Kellogg on Brandingby Alice M. Tybout; Tim Calkins; Philip Kotler

    Wiley 2011; US$ 35.00

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:... more...

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