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  • International Olympic Committee and the Olympic Systemby Jean-Loup Chappelet

    Taylor and Francis 2008; US$ 35.95

    When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical... more...

  • Olympic Marketingby Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin

    Taylor and Francis 2012; US$ 55.95

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of... more...

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