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  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification... more...

  • Community Destination Management in Developing Economiesby Kaye Chon Sung

    Taylor and Francis 2013; US$ 67.95

    Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss... more...

  • The Tourism and Leisure Industryby Kaye Sung Chon

    Taylor and Francis 2012; US$ 62.95

    Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive... more...

  • Handbook for Distance Learning in Tourismby Kaye Sung Chon

    Taylor and Francis 2012; US$ 63.95

    Deliver quality instruction to your students—on-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you?re a teacher who needs to develop course... more...

  • Tourism in Southeast Asiaby Kaye Sung Chon

    Taylor and Francis 2013; US$ 57.95

    Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism... more...

  • Geography and Tourism Marketingby Kaye Sung Chon

    Taylor and Francis 2013; US$ 67.95

    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing... more...

  • The Practice of Graduate Research in Hospitality and Tourismby Kaye Sung Chon

    Taylor and Francis 2014; US$ 160.00

    Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism.... more...

  • Convention Tourismby Kaye Sung Chon; Karin Weber

    Taylor and Francis 2014; US$ 66.95

    Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry?s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive... more...

  • Consumer Behavior in Travel and Tourismby Kaye Sung Chon; Abraham Pizam; Yoel Mansfeld

    Taylor and Francis 2012; US$ 62.95

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book... more...

  • Marketing Your City U.S.A.by Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

    Taylor and Francis 2012; US$ 63.95

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you?ll discover how easy it is to market your hometown to potential tourists. You?ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You?ll learn ways to improve the ?packaging? of your community, while at the same time... more...