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Most popular at the top

  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification... more...

  • Community Destination Management in Developing Economiesby Kaye Chon Sung

    Taylor and Francis 2013; US$ 67.95

    Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss... more...

  • The Tourism and Leisure Industryby Kaye Sung Chon

    Taylor and Francis 2012; US$ 62.95

    As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this educational... more...

  • Handbook for Distance Learning in Tourismby Kaye Sung Chon

    Taylor and Francis 2012; US$ 63.95

    The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you're a teacher who needs to develop course notes into a flexible learning package, a Web site, or both, or... more...

  • Tourism in Southeast Asiaby Kaye Sung Chon

    Taylor and Francis 2013; US$ 57.95

    Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen here in recent years. While the state of tourism's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light... more...

  • Geography and Tourism Marketingby Kaye Sung Chon

    Taylor and Francis 2013; US$ 67.95

    Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from “modern” promotion channels such as the Internet to “traditional” ones such as brochures;... more...

  • Consumer Behavior in Travel and Tourismby Kaye Sung Chon; Abraham Pizam; Yoel Mansfeld

    Taylor and Francis 2012; US$ 62.95

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book... more...

  • Marketing Your City U.S.A.by Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

    Taylor and Francis 2012; US$ 63.95

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time... more...

  • Sex and Tourismby Kaye Sung Chon; Thomas Bauer; Bob Mckercher

    Taylor and Francis 2012; US$ 63.95

    Written in a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Sex takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the tourism industry all over the world. The editors have created a model that views the situation from three different... more...

  • Casino Industry in Asia Pacificby Kaye Sung Chon; Cathy Hc Hsu

    Taylor and Francis 2012; US$ 67.95

    Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This valuable resource thoroughly details the history, the operational issues, and the impact of casino gaming in Australia, Korea, Macao, and Southeast Asia ? and the... more...