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The Rules of Influence
St. Martin's Press 2012; US$ 25.99?Look out, Goliath?David has a training manual! . . . One of the best books on social psychology ever written.? ---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what... more...
Attitudes and Attitude Change
Taylor and Francis 2011; US$ 68.95This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book?s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change.... more...
Principles and Methods of Social Research
Taylor and Francis 2005; US$ 70.00An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource... more...
Mass Media and Drug Prevention
Taylor and Francis 2001; US$ 47.95This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be... more...
Planning, Implementing, and Evaluating Targeted Communication Programs
ABC-CLIO 1987; US$ 120.00This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and... more...
The Psychology of Attitudes and Attitude Change
Taylor and Francis 2011; US$ 78.95Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet,... more...
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