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  • The Rules of Influenceby William D. Crano

    St. Martin's Press 2012; US$ 35.99

    ?Look out, Goliath?David has a training manual! . . . One of the best books on social psychology ever written.? ---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what... more...

  • Attitudes and Attitude Changeby William D. Crano; Radmila Prislin

    Taylor and Francis 2011; US$ 80.00

    This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book?s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change.... more...

  • Mass Media and Drug Preventionby William D. Crano; Michael Burgoon; Stuart Oskamp

    Taylor and Francis 2001; US$ 51.95

    This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be... more...

  • Principles and Methods of Social Researchby William D. Crano; Marilynn B. Brewer; Andrew Lac

    Taylor and Francis 2014; US$ 79.95

    Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground... more...

  • Warring with Wordsby Michael Hanne; William D. Crano; Jeffery Scott Mio

    Taylor and Francis 2014; US$ 49.95

    Scholars in many of the disciplines surrounding politics explicitly utilize either a narrative perspective or a metaphor perspective (though rarely the two in combination) to analyze issues -- theoretical and practical, domestic and international -- in the broad field of politics. Among the topics they have studied are: competing metaphors... more...

  • The Psychology of Attitudes and Attitude Changeby Joseph P. Forgas; Joel Cooper; William D. Crano

    Taylor and Francis 2011; US$ 85.00

    Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet,... more...

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