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  • Prove It before You Promote Itby Steve Cuno; Michael Shermer

    Wiley 2008; US$ 24.95

    Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven... more...

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