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- Palgrave Macmillan 2004; US$ 135.00
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores... more...
- Taylor and Francis 2012; US$ 64.95
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics... more...
- Emerald Group Publishing Limited 2005; US$ 199.00
Ethics in marketing: sea change or Potemkin village? While marketers might define marketing ethics as something like ?moral principles governing right and wrong behaviour in marketing?, increasingly cynical consumers might well claim that the expression is actually an oxymoron. For example, as discussed by Rotfeld (2005) the marketing function... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The articles in this two-part e-book disseminate findings that provide insights into how the (e-)retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addressed, through authors? discussion of branding and corporate... more...
- Taylor and Francis 2007; US$ 59.95
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments... more...
- Taylor and Francis 2012; US$ 78.95
Evolutionary psychology is concerned with the adaptive problems early humans faced in ancestral human environments, the nature of the psychological mechanisms natural selection shaped to deal with those ancient problems, and the ability of the resulting evolved psychological mechanisms to deal with the problems people face in the modern world. Evolutionary... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
This e-book draws together recent work in e-shopping and e-retailing to disseninate a coherent body of research that provides insight into how the sector is responding (or should respond) to the challenges of change. Both empirical and conceptual studies are included and all contributions address the practical implications. Collectively, the ten papers... more...
- Taylor and Francis 2013; US$ 94.95
Evolutionary psychology is concerned with the adaptive problems early humans faced in ancestral human environments, the nature of psychological mechanisms natural selection shaped to deal with those ancient problems, and the ability of the resulting evolved psychological mechanisms to deal with the problems people face in the modern world. Evolutionary... more...