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- Rowman & Littlefield Publishers 2011; US$ 42.99
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and... more...
- Rowman & Littlefield Publishers 2015; US$ 47.99
Covering all aspects of contemporary campaigning, the eighth edition of this insightful, theory-grounded, and reader-friendly text provides students with a realistic understanding of the strategic and tactical communication practices that contemporary politicians?from the local to the national levels?utilize in their campaigns. more...
- Lexington Books 2010; US$ 32.99
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate,... more...
- Lexington Books 2010; US$ 34.99
Studies of Identity in the 2008 Presidential Campaign explores issues of identity politics and the presidential election. Investigating all aspects of race, gender or ageism, the contributors to this volume address the role and function of 'identity politics' in political campaigns, and highlight challenges of 'identity politics' in contemporary political... more...
- Lexington Books 2012; US$ 79.99
The George W. Bush Presidency: A Rhetorical Perspective , edited by Robert E. Denton, Jr., examines the rhetoric of former president George W. Bush across contexts of domestic policy, foreign policy, the wars in Iraq and Afghanistan, and politics in general. The contributors to this volume variously analyze Bush?s inaugural and State of the Union... more...
- Rowman & Littlefield Publishers 2013; US$ 38.99
This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign?s communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.... more...
- Lexington Books 2014; US$ 89.99
This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney?s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social... more...