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  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • Emerging Perspectives on the Marketing of Financial Servicesby Hooman Estelami

    Emerald Group Publishing Limited 2007; US$ 199.00

    A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an... more...

  • Behavioral Pricingby Sarah Maxwell; Hooman Estelami

    Emerald Group Publishing Limited 2005; US$ 199.00

    The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research... more...

  • Strategic Pricingby Sarah Maxwell; Hooman Estelami

    Emerald Group Publishing Limited 2006; US$ 199.00

    For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets. more...

  • Behavioral Pricingby Hooman Estelami; Sarah Maxwell

    Emerald Group Publishing Limited 2007; US$ 199.00

    The practice of pricing is undergoing constant change. The brand manager’s decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing... more...

  • Building Trust in Financial Servicesby Robert Hurley; Hooman Estelami; Kent Eriksson

    Emerald Group Publishing Limited 2014; US$ 199.00

    This special issue on Building Trust in Financial Services is a collaboration between the International Journal of Bank Marketing and the Consortium for Trustworthy Organizations at Fordham University to bring relevant scholarly insights to the challenges that financial services firms face in managing complex stakeholder trust relations. This special... more...

  • Maintaining engaged customer relationships in financial servicesby Hooman Estelami; Kent Eriksson; Kristina Heinonen

    Emerald Group Publishing Limited 2014; US$ 199.00

    The eight articles in this ebook indicate that customer relationships in the financial service sector are complex and demanding. The provider perspective of customer relationships involves to a higher extent creating relevant service offerings based on longitudinal customer insight. Also the customer-provider dyad involves new challenges such as monitoring... more...

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