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  • The Complete Idiot's Guide to Target Marketingby Susan Friedmann

    DK Publishing 2009; US$ 21.00

    Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help... more...

  • Meeting & Event Planning For Dummiesby Susan Friedmann

    Wiley 2011; US$ 17.59

    Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in theevent-planning business." --James Spellos, CMP, President, MeetingU. Meeting & Event Planning For Dummies is a practicalstep-by-step guide to the strategies and techniques event-planningprofessionals use to bring people together. This... more...

  • Meetings und Events organisieren für Dummiesby Susan Friedmann; Barbara Mistol

    Wiley 2013; US$ 34.95

    Geschäftliche Meetings und Events erfordern eine ausgefeilte Planung, die lange vor der eigentlichen Veranstaltung beginnt. Die Eventmanagement-Expertin Susan Friedman zeigt Ihnen, was Sie bei der Vorbereitung von Meetings und Events beachten müssen. Dabei geht sie auf die verschiedenen Meeting- und Event-Arten wie Vorstandssitzungen, Mitarbeitersitzungen,... more...

  • Running a Great Meeting In a Day For Dummiesby Marty Brounstein; Susan Friedmann; Dirk Zeller

    Wiley 2012; US$ 3.99

    Introduction 1 Chapter 1: Making Meetings Meaningful 3 Chapter 2: Planning Productive Meetings 11 Chapter 3: It's Showtime! Running the Meeting 25 Chapter 4: Tackling Common Challenges 35 Chapter 5: Looking at Three Specific Meeting Types 47 Chapter 6: Tapping into Technology 57 Chapter 7: Where to Go from Here 65 more...

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