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  • Power of Communication,Theby Helio Fred Garcia

    Pearson Education 2012; US$ 34.99

    Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting , showing how to apply the... more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2011; US$ 65.95

    Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication,... more...

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