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  • Power of Communication,Theby Helio Fred Garcia

    Pearson Education 2012; US$ 34.99

    Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting , showing how to apply the... more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2006; US$ 55.00

    Reputation Management  is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and... more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2012; US$ 65.95

    With new chapters and updated examples throughout, the second edition of Reputation Management  is a how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication,... more...

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