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  • Tourism Brandingby Liping A. Cai; William C. Gartner; Ana Maria Munar

    Emerald Group Publishing Limited 2009; US$ 124.95

    Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. more...

  • The Routledge Handbook of Tourism Researchby Cathy H.C. Hsu; William C Gartner

    Taylor and Francis 2012; US$ 220.00

    The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and... more...

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