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  • Mobile Agentsby A. Genco

    WIT Press 2007; US$ 190.00

    Multi-agent systems are one of the most effective software design paradigms, and they are considered to be the most recent evolutionary step of object-oriented programming. Agents have several advantages when compared with objects. The most important among them is to be made of active code, which is capable of acting autonomously. Agents can be a suitable... more...

  • Pervasive Systems and Ubiquitous Computingby A. Genco; S. Sorce

    WIT Press 2010; US$ 150.00

    Pervasive systems are today’s hardware/software solution to Mark Weiser’s 1991 vision of Ubiquitous Computing, with the aim of enabling everyone to enjoy computer services by means of the surrounding environment. Mainly thanks to low cost wireless communication technology and small portable personal devices, pervasive services can now be... more...

  • Clinical Research in Oral Healthby William V. Giannobile; Brian A. Burt; Robert J. Genco

    Wiley 2009; US$ 96.99

    Clinical Research in Oral Health surveys the essentials of clinical research in oral health, anchoring these principles within the specific context of the oral health arena. Addressing research questions exclusively applicable to dentistry and oral health, the book thoroughly illustrates the principles and practice of oral health clinical research.... more...

  • Periodontology at a Glanceby Valerie Clerehugh; Aradhna Tugnait; Robert J. Genco

    Wiley 2013; US$ 56.99

    Periodontology at a Glance is designed as a study aid and revision guide for students of dentistry and dental hygiene. It also provides a useful recap for clinicians. The coverage includes aetiology, microbiology, development, and progression of the periodontal diseases. It tackles issues of diagnosis and treatment planning through to practical,... more...

  • Neuromarketing For Dummiesby Stephen Genco; Andrew Pohlmann; Peter Steidl

    Wiley 2013; US$ 22.99

    Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers... more...

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