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Most popular at the top

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • Free Prize Insideby Seth Godin

    Penguin Group US 2004; US$ 14.00

    How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin?s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don?t work anymore.... more...

  • Meatball Sundaeby Seth Godin

    Penguin Group US 2007; US$ 23.95

    ?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...

  • Linchpinby Seth Godin

    Penguin Group US 2010; US$ 25.95

    "This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your choices, your future, and your potential... more...

  • Survival Is Not Enoughby Seth Godin

    Free Press 2009; US$ 19.95

    You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll... more...

  • The Dipby Seth Godin

    Little, Brown Book Group 2011; US$ 17.16

    Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference... more...

  • Tribesby Seth Godin

    Little, Brown Book Group 2011; US$ 25.74

    In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are... more...

  • Meatball Sundaeby Seth Godin

    Little, Brown Book Group 2011; US$ 24.03

    What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube,... more...

  • Linchpinby Seth Godin

    Little, Brown Book Group 2010; US$ 25.74

    Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - and the key to being indispensable is overcoming the fears that hold most of us back. Fear or change, fear of authority,... more...

  • Tribesby Seth Godin

    Little, Brown Book Group 2011; Not Available

    In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are... more...