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Most popular at the top

  • The Dipby Seth Godin

    Penguin Publishing Group 2007; US$ 15.95

    The old saying is wrong?winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point?really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you?re in a Dip?a temporary... more...

  • Free Prize Insideby Seth Godin

    Penguin Publishing Group 2004; US$ 15.00

    Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes ) Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can... more...

  • Small Is the New Bigby Seth Godin

    Penguin Publishing Group 2006; US$ 25.95

    As one of today?s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for... more...

  • Purple Cow, New Editionby Seth Godin

    Penguin Publishing Group 2009; US$ 23.95

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.  What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands... more...

  • Linchpinby Seth Godin

    Penguin Publishing Group 2010; US$ 16.00

    "It's easy to see why people pay to hear what he has to say." - Time "Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."... more...

  • Meatball Sundaeby Seth Godin

    Little, Brown Book Group 2011; US$ 22.29

    What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube,... more...

  • The Dipby Seth Godin

    Little, Brown Book Group 2011; US$ 15.92

    Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference... more...

  • Linchpinby Seth Godin

    Little, Brown Book Group 2010; US$ 23.89

    Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - and the key to being indispensable is overcoming the fears that hold most of us back. Fear or change, fear of authority,... more...

  • Tribesby Seth Godin

    Little, Brown Book Group 2011; US$ 23.89

    In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are... more...

  • The Dipby Seth Godin

    Little, Brown Book Group 2011; Not Available

    Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference... more...