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Tribes
Little, Brown Book Group 2011; Not AvailableIn this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are... more...
Permission Marketing
Simon & Schuster 1999; US$ 26.00The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...
Unleashing the IdeaVirus
Hyperion 2001; US$ 9.95Like his previous book, Godin's Unleashing the Ideavirus entertains the reader while successfully setting off bursts of ideas along the way. Rather than marketing at the consumer, Godin's approach seeks to maximize the spread of information from customer to customer. The book provides the expected examples of successful ideavirus marketing,... more...
Free Prize Inside
Penguin Group US 2004; US$ 14.00How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin?s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don?t work anymore.... more...
Small Is the New Big
Penguin Group US 2006; US$ 25.95As one of today?s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for... more...
The Dip
Penguin Group US 2007; US$ 12.95The old saying is wrong?winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point?really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you?re in a Dip?a temporary... more...
Meatball Sundae
Penguin Group US 2007; US$ 23.95?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...
Tribes
Penguin Group Inc. 2008; US$ 20.95A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All... more...
All Marketers Are Liars
Penguin Group US 2009; US$ 23.95Seth Godin?s three essential questions for every marketer: ?What?s your story?? ?Will the people who need to hear this story believe it?? ?Is it true?? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior... more...
Purple Cow, New Edition
Penguin Group US 2009; US$ 22.95You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands... more...
