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  • Total Relationship Marketingby Evert Gummesson

    Taylor and Francis 2012; US$ 52.95

    Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship... more...

  • Total Relationship Marketingby Evert Gummesson

    Taylor and Francis 2011; US$ 58.95

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth... more...

  • Qualitative Methods in Management Researchby Evert Gummesson

    SAGE Publications 1999; US$ 89.00

    In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the... more...

  • Case Theory in Business and Managementby Evert Gummesson

    SAGE Publications 2017; US$ 34.00

    Case Theory in Business and Management  takes a fresh and expansive approach to case study research, viewing the topic through the lenses of real world complexity and introducing the ‘case theory’ concept, an expanded version of case study research which includes both methodology and the types of results that emerge.  more...

  • The 2013 Naples Forum on Service and its efforts to advance service theory and practiceby Marianna Sigala; Chatura Ranaweera; Francesco Polese; Cristina Mele; Evert Gummesson

    Emerald Publishing Limited 2015; US$ 199.00

    The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look for updates at The environment,... more...

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