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Most popular at the top
- Palgrave Macmillan 2008; US$ 51.00
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. more...
- Palgrave Macmillan 2009; US$ 57.00
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. more...
- DK Publishing 2011; US$ 24.95
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize,... more...
- DK Publishing 2012; US$ 19.95
Develop your business or career with the pre-eminent professional network Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide to LinkedIn goes... more...
- Wiley 2011; US$ 19.99
Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores... more...
- Wiley 2009; US$ 21.59
Are you bemused by blogs? Eager to become a blogger? GoogleBlogger For Dummies can help you start blogging sooner than youthink. More than 14 million people are promoting a business, connectingwith family and friends, and sharing opinions with Google Blogger.This book helps you start a Blogger account, create content, buildan audience, make money... more...
- Wiley 2012; US$ 27.99
Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com. more...
- McGraw-Hill Education 2010; US$ 16.95
Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com. more...
- Entrepreneur Press 2012; US$ 21.95
Don?t Just Say It – Sell it! You don?t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It... more...